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Unlocking Potential: Success traits of an effective Leader

Do you ever wonder what makes a truly effective leader? While leadership styles can vary, there are certain foundational traits that consistently set successful leaders apart. This article delves into the seven key pillars that empower individuals to become not just managers, but transformational leaders who inspire their teams to achieve remarkable results.

Datorama: Random Learnings

Salesforce Marketing Intelligence (formerly known as Datorama) is a cloud based marketing data platform that integrates, unifies the data from several other applications, create reports, analyzes and visualize using AI insights.
These are some of the learnings while implementing this to one of the client.

Best Practices for Administration Setup

Effective user administration and robust data management are vital components for maintaining a secure and efficient Marketing Cloud instance. In this article, we will explore essential best practices to optimize user administration, business unit management, and data management processes, ensuring a well-structured and secure environment.

Unlocking the Full Potential of Journey Builder and Automation Studio Best Practices

Journey Builder and Automation Studio are powerful tools in Marketing Cloud, enabling marketers to seamlessly configure, schedule, and execute a diverse range of activities. From orchestrating customer journeys to conducting complex data operations like File Transfer, Import or Export Activity, SQL Query Activity, Script Activity, and Email Activity, these tools offer unparalleled capabilities. However, to harness their full power and maximize instance performance while ensuring optimal email deliverability, it is imperative to adhere to industry best practices. In this article, we will see into key strategies and recommendations for unlocking the true potential of Journey Builder and Automation Studio in Marketing Cloud.

Optimize Data Management and Audience Segmentation with Audience Builder Best Practices

Audience Builder in Marketing Cloud, encompasses Data Designer, listing all Contacts, and allowing Contact Deletion. Leveraging these features effectively is key to efficient data management and precise audience segmentation. Here are essential best practices that will empower you to maximize the potential of Audience Builder. By implementing these strategies, you can ensure accurate data representation, streamline audience segmentation, and maintain optimal performance throughout your Marketing Cloud journey.

Maximizing Performance and Security with Web Studio Best Practices

Web Studio, an integral part of Marketing Cloud, houses a powerful feature known as Cloud Pages. As Cloud Pages often serve as gateways for external users to input their data into the Marketing Cloud instance via web forms, it becomes crucial to adhere to best practices that ensure optimal performance and robust security. Here are some essential guidelines and recommendations that will empower you to enhance the performance and security of your Web Studio implementation, enabling seamless interactions with external users and safeguarding their data.

Mastering Query Studio: Best Practices for Performance and Retrieval

Query Studio, a powerful AppExchange product within Marketing Cloud, empowers users to debug SQL queries and streamline their data retrieval processes. However, it’s important to be aware of certain limitations that may affect the functionality and behavior of Query Studio. In this article, we will delve into essential best practices to overcome these limitations and ensure smooth query execution and accurate results.

Supercharge Your Email Marketing with Email Studio Best Practices

Email Studio in Marketing Cloud contains All Subscribers, Profile and Preference Management, Data Extension and Lists. To ensure top-notch performance for your Marketing Cloud instance, it’s important to follow best practices. We’ll explore essential strategies and recommendations that will help you unlock the full potential of Email Studio, enabling you to take your email marketing campaigns to the next level.

Unleashing Potential: Inspiring CS Graduates for a Rewarding Career Path

The world is extremely competitive, particularly for individuals in the technology field. However, students who pursue computer science courses often have a limited perspective and only see the attractive aspect of white-collar jobs, where they can earn a substantial income in comfortable, air-conditioned environments. Unfortunately, they underestimate the immense effort and challenges required to attain these positions. Consequently, they are discouraged from competing with a large pool of other talented individuals. As a result, many people end up working in unrelated jobs instead of achieving their desired success.

Here is a piece of advice that I happened to give to a few CS students.

Download YouTube Videos using Command Prompt

Downloading your favorite videos to be viewed offline is easy using yt-dlp which is a youtube-dl fork based on the now inactive youtube-dlc. Follow the steps to download them, or convert them into MP3.

Marketing Cloud: Custom Profile/Subscription Center

Marketing Cloud has an out-of-the-box basic yet working profile and subscription center. However, customizing them is a little challenge. There is already an older post with just Profile Center customization without an option for the Subscription center that subscribes or unsubscribes a subscriber from lists like Publication Lists.

This post is an incremental to that older post that handles Publication List as well along with some customizations, modifications and dynamic generation of fields.

Salesforce: Calculating Time Intervals in years, months and days

Calculating the duration between two dates is a common requirement in Salesforce. Whether you are tracking the length of a sales cycle or the tenure of an employee, knowing how to calculate the number of years, months, and days between two dates can be useful. With a built-in formula function that Salesforce provides this can be easily achieved.

Salesforce: Web-to-lead/case without refreshing the page

There are some necessity where the web-to-lead or web-to-case form that we use from Salesforce shouldn’t really reload the landing page website where it resides. Embedding the form inside the website however might have to refresh the entire page for the successful submission and redirects to the return URL specified in the form.

However, to submit the form without page refresh is close to not possible directly since Salesforce doesn’t allow AJAX or XMLHttpRequest (XHR) type of form submission and returns:

Access to XMLHttpRequest at '<Salesforce action URL> from origin '<originating URL>' has been blocked by CORS policy: Response to preflight request doesn't pass access control check: No 'Access-Control-Allow-Origin' header is present on the requested resource.

or

XMLHttpRequest cannot load <url>. No 'Access-Control-Allow-Origin' header is present on the requested resource. Origin 'https://<url>.com' is therefore not allowed access.

Want to truly succeed? Lift others up while you climb

Enjoyed this TED Talk: Want to truly succeed? Lift others up while you climb by Amber Hikes

Amber Hikes, shares what concept her mother introduced her – “Concept of lifting while we climp“. According to her mother, “when you climb up the ladder and you get to the top, you can take a moment to enjoy the view, but you must be principally concerned with using all of your might to throw the ladder back down for those who are coming behind you“.

With this thought, Amber shares three ways to embrace this spirit:

1. Question your surroundings:

Being aware of people around you to know who is with you and who is not with you that share common experiences with you.

2. Aim for sponsorship over mentorship:

More than mentorship that gives advice and help others when to do, sponsorship is all about using your privilege, power and position to give opportunities to someone who has been excluded.

3. Pass on the chance for glory:

Thinking on how you can create opportunities for the deserving people who might not get them as often. Offer and share your seat who has bold and imaginative ideas to present them with you.

In all the ways, lift up others to travel along with you as you climb!

Want to get great at something? Get a coach

Enjoyed this TED Talk: Want to get great at something? Get a coach by Atul Gawande

Atul Gawande, surgeon and public health professor by day, writer by night, shares the necessity of having a coach – not just in sports but everywhere. He shares the insights from his own experience where he tried the possibilities in India’s largest state – Uttar Pradesh’s 120 birth centers.